John Tuley

In rating ease of description as very important, we are essentially asserting a belief in quantitative knowledge - a belief that most of the key questions in our world sooner or later demand answers to 'by how much?' rather than merely to 'in which direction?'

To ask questions can become the laziest and wobbliest occupation of a mind, but when you must yourself answer the problem that you have posed, you will meditate your question with care and frame it with precision.

Frankly, as much as I love to improvise, it hasn't been difficult to stick to the script on 'Mad Men.' The writing is so precise, and the story so carefully crafted, that I don't think there's room - or need - for ad libbing. I could never come up with dialogue as lovely as these writers do, anyway.