John Simon

Every time I see documentaries or infomercials about little kids with cancer, I just freak out. It affects me on the highest emotional level... Anytime I think about it, it makes me sadder than anything I can think of.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Astonishingly, in spite of decades of research, there is no agreed theory of cancer, no explanation for why, inside almost all healthy cells, there lurks a highly efficient cancer subroutine that can be activated by a variety of agents - radiation, chemicals, inflammation and infection.