I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be. John Sculley appbackcare share on social
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. John Sculley believerbigbrand Change image and share on social
Apple is so focused on its vision that it does things in a very careful, deliberate way. John Sculley applecarefuldeliberate Change image and share on social
Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution. John Sculley affordcarecloud Change image and share on social
One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well. John Sculley applebuyfanboys share on social
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. John Sculley applecapitalizationguess Change image and share on social
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. John Sculley appleboarddesign share on social
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. John Sculley abilityapplebig share on social
I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature. John Sculley entrepreneuressentiallynature Change image and share on social
The future belongs to those who see possibilities before they become obvious. John Sculley belongfutureobvious Change image and share on social
