I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world. John Sculley americaaskbelieve share on social
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. John Sculley appleboarddesign share on social
I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple. John Sculley applechangecomplexity share on social
Over the years, I have developed a pretty good Rolodex. John Sculley developgoodpretty Change image and share on social
Implementers aren't considered bozos anymore. John Sculley anymorebozoconsider Change image and share on social
Apple is so focused on its vision that it does things in a very careful, deliberate way. John Sculley applecarefuldeliberate Change image and share on social
Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution. John Sculley affordcarecloud Change image and share on social
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. John Sculley applecapitalizationguess Change image and share on social
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. John Sculley abusechildeducate Change image and share on social
I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be. John Sculley appbackcare share on social