The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts. John Sculley abilityapplebig share on social
I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be. John Sculley appbackcare share on social
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. John Sculley believerbigbrand Change image and share on social
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. John Sculley chancefindlearn Change image and share on social
Apple is so focused on its vision that it does things in a very careful, deliberate way. John Sculley applecarefuldeliberate Change image and share on social
Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple. John Sculley appapplebase share on social
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. John Sculley applecapitalizationguess Change image and share on social
People who take risks are the people you'll lose against. John Sculley losepeoplerisk Change image and share on social
I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature. John Sculley entrepreneuressentiallynature Change image and share on social
One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well. John Sculley applebuyfanboys share on social
