John Scalzi

What we need to do, as writers, is find out where our market is and adapt to it. I'm not saying that you follow every trend slavishly, but what you see is that, if there is a sea-change in the way that things are being done, then you account for it.

People start panicking because they think it's the end of everything. But the fact is, you know, books survived movies; books survived TV. Books are surviving manga and anime. Books will always be there in one form or another. You just have a larger palette of entertainment options.