John Prendergast

When there are no gas chambers, no barbed wire, and no concentration camps, many don't recognize the perpetration of new genocides and other targeted mass atrocity crimes because they may not look the same.

The biggest road block to action on genocide and other human rights crimes is ignorance. Most people just don't know that such things are happening, and often, if they have a vague idea they are happening, there is a feeling that there is nothing that can be done to stop these crimes.

There isn't one celebrity I've worked with who doesn't have major doubts about what impact they are having. I am glad when they question the impact, because it shows they are based firmly in the reality that peacemaking isn't the same as changing a streetlight or distributing mosquito nets.

My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.