John Naisbitt

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.

The families of many athletes - incensed at the sports leagues and hoping to make games safer overall - are increasingly making the brains of players who die prematurely and suspiciously available for study. Some athletes are even making the bequest themselves.