John Eldredge

Men want a battle to fight, an adventure to live, and a beauty to rescue. That is what is written in their hearts. That is what little boys play at. That is what men's movies are about. You just see it. It is undeniable.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.