Top 69 Quotes by John Caudwell

Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

My father was unwell when I was 11, had a stroke at 14 and died when I was 18. My mother going to work at seven in the morning and coming back to look after him and me and my brother left its mark on me.

I might have made more money if I had outsourced to India, and I knew I'd find it easier to hire senior managers in London. But I wanted to be in Stoke. What could be more satisfying than creating work for 3,000 people in my home town?

The power of fear of failure, with will to win, is an incredible force. I don't think we should be worried about having a fear of failure; I think it's quite natural. If you surveyed any top businessman or any top athlete, I bet if they were truthful, they would all say they've got a fear of losing and a fear of failure.