Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business. John Caudwell achieveadvicebusiness share on social
Those of us who have yet to find philanthropy may find there is a far greater reward from it than from wealth creation. John Caudwell creationfindgreat Change image and share on social
My second business would have succeeded but for competitors' jealousy. I was selling motorbike gear cheap, but the people I was undercutting complained to the manufacturer and cut off my supply. It showed me how corrupt business can be. When I sold phones, the same thing happened, but this time I was ready. John Caudwell businesscheapcompetitor share on social
I will stay living in Staffordshire. Other people would be moving offshore. I am reasonably happy to help support the British economy. I have done very well out of Britain. John Caudwell britainbritisheconomy Change image and share on social
My father was unwell when I was 11, had a stroke at 14 and died when I was 18. My mother going to work at seven in the morning and coming back to look after him and me and my brother left its mark on me. John Caudwell backbrothercome share on social
My main commitment is to Caudwell Children. I put more than £1m a year into the charity, besides a lot of time and effort. John Caudwell caudwellcharitychild Change image and share on social
I have a helicopter that I use for U.K. business trips, and I fly myself. I have a yacht in Antibes in the south of France, which is a sort of indulgence, as we only use it for about four weeks a year. The rest of the time, it is chartered out to people as a business. John Caudwell antibebusinesscharter share on social
My objective is to leave my family adequately catered for, but I want my children to make their own way. I want them to have pride in their own achievements. John Caudwell achievementadequatelycater Change image and share on social
I do want to keep the Wedgewood Collection in place, intact, and open to the public. Selling it off would be a real tragedy. John Caudwell collectionintactopen Change image and share on social