John Burnside

What the flamingo teaches a child, at that subliminal level where animal encounters work, is that gravity is not just a limitation, but also a possible partner in an intriguing, potentially joyful game.

High Alpine meadows, like their near relatives prairie, desert and certain varieties of wetland, teach us to consider the world from a fresh perspective, to open our eyes and take account of what we have missed, reminding us that, in spite of our emphasis on the visual in everyday speech, we see so very little of the world.

After decades spent in rewrite rooms surrounded by other shouting writers, I discovered that I work best alone. I like being in charge of my time, working out the problems according to my own rhythms and being able to nap. That's a big one, the napping on demand!

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

A health system that lacks commodities for managing high-mortality infectious diseases and the main killers of mothers and young children will not have an adequate impact. By the same token, even the best-stocked delivery system will have an inadequate impact if it fails to reach the poor.