John Burnside

What the flamingo teaches a child, at that subliminal level where animal encounters work, is that gravity is not just a limitation, but also a possible partner in an intriguing, potentially joyful game.

High Alpine meadows, like their near relatives prairie, desert and certain varieties of wetland, teach us to consider the world from a fresh perspective, to open our eyes and take account of what we have missed, reminding us that, in spite of our emphasis on the visual in everyday speech, we see so very little of the world.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.