John Burns

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Even leaving aside government policy, whole industries are already making expensive changes around the perceived need to 'go green.' Al Gore and countless other prophets of global catastrophe are making megamillions pushing these expensive solutions. Schoolchildren around the globe are being frightened by tales of impending calamity.