I believe in metaphysics. I don't believe in God because I think that is a human simplification of the things we can't explain. But I believe in a greater universe. Jochen Zeitz explaingodgreat Change image and share on social
The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence. Jochen Zeitz awarenessbrandcachet share on social
When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future. Jochen Zeitz absolutelybikebrainer Change image and share on social
I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective. Jochen Zeitz basebrandconsider share on social
It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business! Jochen Zeitz basisbusinesscare Change image and share on social