When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience. Jochen Zeitz adidabakerybuy share on social
Some of the greatest stars in the history of football have been under contract with Puma. Jochen Zeitz contractfootballgreat Change image and share on social
Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time. Jochen Zeitz curioushappenmind Change image and share on social
It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory. Jochen Zeitz crazyeconomiclaboratory Change image and share on social
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.' Jochen Zeitz branddecideelement share on social
When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep. Jochen Zeitz difficultdoldrumjoin Change image and share on social
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products. Jochen Zeitz animalcatelegant Change image and share on social
When I became CEO, Puma was bankrupt on paper. Jochen Zeitz bankruptceopaper Change image and share on social
If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick. Jochen Zeitz generationgimmickplanet Change image and share on social
Fashion is a logical place to start to raise awareness for sustainable causes. Jochen Zeitz awarenessfashionlogical Change image and share on social