Joan Blades

Moveon is not a one-way broadcast media. The Internet, when used best, is a two-way media. We have a forum in which people can post comments and those comments can be rated. We get a sense of what people feel most passionately about.

Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.