Joan Blades

Moveon is not a one-way broadcast media. The Internet, when used best, is a two-way media. We have a forum in which people can post comments and those comments can be rated. We get a sense of what people feel most passionately about.

What is the biggest public forum in the United States? We were told it's the Super Bowl. The ad shows kids working at blue-collar jobs, and the final statement is just written text: Who's going to pay for the trillion dollar deficit?

Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.