Jimmy Chin

I truly believe the intention of creating positive change is so important to the collective consciousness. When you have a group of people that have the intention and the capacity, talent, and intelligence to actualize those intentions, then you have something really powerful.

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.