Jessica Lange

In Christ we see a maturity of love that flowers in self-sacrifice and forgiveness; a maturity of power that never swerves from the ideal of service; a maturity of goodness that overcomes every temptation, and, of course, we see the ultimate victory of life over death itself.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.