Jessica Ennis

Things have changed so much, with Facebook and Twitter. Everyone is so much more accessible these days: no British athlete has ever experienced what we are experiencing now. It's such a unique situation with the home Olympics.

There was a massive poster of me down my road, right outside the chip shop. I was about to go in, but then I saw it and changed my mind. Me coming out with a bag of chips, while I'm up there doing crunches on the poster... well, it would not look good.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?