Jessica Ennis

Things have changed so much, with Facebook and Twitter. Everyone is so much more accessible these days: no British athlete has ever experienced what we are experiencing now. It's such a unique situation with the home Olympics.

One minute you're a developing athlete trying to get to the top, then the next minute you do well and win a medal somewhere, and then it's all foisted on you. You never know when it's going to happen. You don't think about the media side of things when you're a young athlete trying to do well.

If I'm not barefoot, you'll probably find me with a pair of New Balance on. And I'm not one of those hipster-jump-on-the-band-wagon-ironically-cool NB fans. I've been rocking those kicks since they were true nerd shoes. Since the '80s, yo! Word.