Jeff Zucker

The dual scourge of hunger and malnutrition will be truly vanquished not only when granaries are full, but also when people's basic health needs are met and women are given their rightful role in societies.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.