Jeaniene Frost

The paranormal bad boy is usually a fiercely loyal partner for the heroine. Once his sights are set on her, he doesn't notice other women, and he's utterly unconcerned with what anyone else thinks of his choice.

The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it.