Jean-Marie Lehn

Receptor chemistry, the chemistry of artificial receptor molecules, may be considered a generalized coordination chemistry, not limited to transition metal ions but extending to all types of substrates: cationic, anionic or neutral species of organic, inorganic or biological nature.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.