Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something. Jay Chiat buyhaveidea Change image and share on social
It's hard to build a brand, competitively, and tell people what you do as well. Jay Chiat brandbuildcompetitively Change image and share on social
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. Jay Chiat addressadvertiseconcentrate Change image and share on social
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library. Jay Chiat brainstormclientlibrary Change image and share on social