It's hard to build a brand, competitively, and tell people what you do as well. Jay Chiat brandbuildcompetitively Change image and share on social
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. Jay Chiat advertiseshoptell Change image and share on social
In the '20s they were telling us we'd all have our own private plane and take vacations to the moon. Jay Chiat 20smoonplane Change image and share on social
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. Jay Chiat addressadvertiseconcentrate Change image and share on social
We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site. Jay Chiat betabookbuy share on social
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something. Jay Chiat buyhaveidea Change image and share on social
Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products. Jay Chiat accommodateclientdevelop Change image and share on social
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work. Jay Chiat bookinformationlibrary share on social
