Jay Chiat

My father was born in Amsterdam in a highly religious family. He was in Amsterdam, and he went into hiding right near where Anne Frank was. He was a theoretical physicist and the last Jew to get a Ph.D. in Amsterdam.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

I did a cake for the 60th birthday of Elton John, for Britney Spears' 27th birthday and for the 'Circus' album she put out - the cake had circus themes. I prepared a cake for a surprise 82nd birthday event for the architect Frank Gehry; the cake was comprised of mini-replicas of his buildings.