Jane Green

In 'Straight Talking,' I had bared my soul, and the press attention had been overwhelming. There were times when I felt scared and vulnerable, regretting the articles I had written to publicize the book, regretting I had opened my life up for all to see.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.