James MacArthur

My methods produce lasting behavioral change without unpleasant consequences, because the change does not come from an effort of will. It comes from examining your deep-rooted beliefs of who you are and how the world functions. As you examine these beliefs and make changes in them, you literally become a different person.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?