Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew. James Frank bobbycompilecustomer Change image and share on social
We came up with three core touchy feely words. James Frank corefeelytouchy Change image and share on social
We knew we'd never find someone called Rock Hard, which was our ideal name, and for a while we toyed with the idea of just creating the character but never letting him get seen. James Frank callcharactercreate Change image and share on social
We wanted the language to feel fresh, fun, and rock solid. James Frank feelfreshfun Change image and share on social
At Sun, we have a special number you can call if there is something important happening. James Frank callhappenimportant Change image and share on social