James Franco

Because of my Asian-ness, I couldn't be anonymous - what I said, what I ate, what I did at the weekend were startlingly different to what everyone else did. I was also a performer, quick and chameleon-like, good at accents, so that made me stand out.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.