The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept. James Collins answerapplicationconcept share on social
A magazine is simply a device to induce people to read advertising. James Collins advertisedeviceinduce Change image and share on social
If you can help other people understand those truths - and in my mind, the only way I know to do that is with large scale, multi-year research projects, where you start with a question and then very rigorously and comprehensively answer that question. James Collins answercomprehensivelylarge share on social
Ha, well you see... this notion of a balanced life, I don't think I'm ever going to be able to have that... but I can have what I call an integrated life. James Collins balancecallintegrate Change image and share on social
There's no reason for Gillette to be world class on the web, but there's every reason for Gillette to be world class in producing billions of high powered razor blades at low cost. James Collins billionbladeclass Change image and share on social
The first is that instead of writing a sequel, which is what most people do, this is in fact a prequel. Although we didn't know that when we began the process. James Collins beginfactpeople Change image and share on social
Be like Curious George, start with a question and look under the yellow hat to find what's there. James Collins curiousfindgeorge Change image and share on social
That the potential to become Level 5 exists in you and me and the people we work with and that it is then a process or a journey to nurture that seed... in a culture by and large that doesn't reinforce it. James Collins cultureexistjourney share on social
So my answer is, YES, everyone can find a hedgehog concept. If these companies can do it, anyone can do it. And anybody who says they can't is simply whining. James Collins answercompanyconcept Change image and share on social
The answer I have is, you know, there a lot of things you can try to build to last. And what we try to do in our work is to come up with ideas that will last. Ideas that will stand the test of time. James Collins answerbuildidea Change image and share on social
