James Bay

My family quite innocently don't understand the ins and outs of it all, but they see things like the Burberry show and the Live Lounge, so they understand the gravity of those things, but they're proud - it's cool.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.