Jamais Cascio

With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

I record my radio show, and my staff makes me a nice lunch in the kitchen, usually fish - whatever's freshest and line-caught - and a salad. I drink water and herbal tea, a blend of catnip, elderberry, and horehound.