Jacques Villeneuve

All these corporations don't want their drivers to ruin their image, so you can't say what you think. You're basically not allowed to have a personality. How can you have any heroes if you don't allow personalities?

I can say with a solid degree of authority that I am a selfish person. I spontaneously forget the names of more people than not, unless I want to make out with them. I will take the last square of toilet paper off the roll without thinking twice. I tip taxi drivers so poorly I'm amazed none of them have run over my foot while speeding off.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.