Jack White

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

The bass line is the anchor for me. I started with the bass, and either doubled that and then added the harmonies, or sometimes added my own harmonies that I've always wanted to sing on the song. And then it just went on from there - singing violin parts and trumpet parts and just trying to emulate the sounds of the instruments.