Jack White

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

I don't think of people as black or white. It's a question of are they photogenic or not? I don't think anyone says, 'Let's book her. She's black.' I think they say, 'Let's book her. She's good.' We've come that far.

I always loved strange stories like the Dr. Seuss stuff. 'Go, Dog. Go!' was one of my favorite stories - it still is. It's just such a bizarre yet true book. And I did well reading and writing as a kid throughout school. I think early on that's what made me realize what an advantage that is.

I asked my designer friend, Sam Klemick, to make a headdress for me, drawing inspiration from 1920s headpieces, Athena and Joan of Arc. Before each show, I have this quiet meditative moment where I put the headdress on and gather my thoughts and strength.