Jack White

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

In 1967, the world health community launched a global effort to eradicate smallpox. It took a coordinated, worldwide effort, required the commitment of every government, and cost $130 million dollars. By 1977, smallpox had disappeared.

I learned to be a hot-air balloon pilot to take tourists over the Masai Mara Reserve in order to earn some money and finance the work I was doing with my wife, Anne. We were studying the life of a family of lions for more than two years. Taking pictures was a way to capture information we could not put in words.