Jack White

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

I remember Detroit feeling really unsafe, feeling scared a lot. Our house was broken into, our car was stolen, we had to get a watchdog, we would get beat up in the street, I had my bike stolen. There was just a lot of real anarchy on the streets and sidewalks.

I always loved strange stories like the Dr. Seuss stuff. 'Go, Dog. Go!' was one of my favorite stories - it still is. It's just such a bizarre yet true book. And I did well reading and writing as a kid throughout school. I think early on that's what made me realize what an advantage that is.