Jack White

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

The auctioneer is talking for both people, and that's the big revelation about, 'Oh, that's what they're doing.' They're just doing it very fast, so you could kind of miss on that. He's speaking for you, because people in the crowd don't have a voice, so that's what really makes it compelling.