Irene Rosenfeld

I've always challenged myself and the people who work with me to take new approaches to traditional business challenges, to push the envelope and constantly ask whether our sacred cows are still producing great milk.

An idea can be tested, whereas if you have no idea, nothing can be tested and you don't understand anything. The molecule that you make when you are getting sunburned or when you eat a lot of food is part of the same molecule that contains an endorphin or an opiate. No one has ever had a hypothesis about why the two are together.

I haven't modelled since I was 12 - that was a one-time thing, and I did it as a kid to make a little money to save up for university. Acting is my first love as well as writing and eventually producing and directing.

I haven't checked this out yet, but one of our guys told me we have a counselor within 45 minutes to an hour of most small businesses in this country. That's really powerful. I call it our bone structure.