IO Tillett Wright

Along with racial equality and the late bloom of women's rights, future generations will have to explain how, in the past, gays were misunderstood and publicly humiliated for loving each other, and, eventually, how they stood together and conquered stupidity and hypocritical hatred, and fought their way out of marginalization.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.