I realised I had to work in something creative, but with a business and global element. And that I had to do it while I was still young and had an appetite for risk. Imran Amed appetitebusinesscreative Change image and share on social
I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle. Imran Amed clientcyclefocus share on social
In the daytime, I was studying at school and in the evenings, I was a stage kid. I was trained in theatre and public speaking. I was a really active kid. Imran Amed activedaytimeevening Change image and share on social
I've always had an affinity for the fashion industry - I've always been drawn to it. But I grew up in Calgary in Canada, which, being a fairly isolated city, is not particularly known for having anything to do with fashion. Imran Amed affinitycalgarycanada share on social
Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about. Imran Amed ceoconversationdesign share on social
Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product. Imran Amed buycombineenhance Change image and share on social
You might call me an accidental entrepreneur. Imran Amed accidentalcallentrepreneur Change image and share on social
I had long had an instinct about there being a role for me in a creative industry. Maybe I didn't listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it. Imran Amed creativedeafenearly share on social
Not everyone can be successful selling fashion at $25,000 for a wedding outfit. Certain designers are able to do that. And there is only a certain amount of consumers who can do that. The real opportunity is in that $25 garment. Imran Amed 000amountconsumer share on social
For someone who comes from my business background, getting fashion people aligned around certain things can be a challenge. In a way, the industry is so forward-looking. And yet, sometimes people in fashion are not open to change. Imran Amed alignbackgroundbusiness share on social