Ice Cube

The death industry markets caskets and embalming under the rubric of helping bodies look 'natural,' but our current death customs are as natural as training majestic creatures like bears and elephants to dance in cute little outfits, or erecting replicas of the Eiffel Tower and Venetian canals in the middle of the harsh American desert.

The importance of heart health became very real for me when my father died of heart disease seven years ago. Having experienced the loss first hand, I am inspired to do everything I can to break the cycle and prevent families from losing loved ones to this preventable disease.

As a kid, I always idolized entrepreneurs. I thought they were cool people in the way that I thought basketball players were cool people. It's cool that some people get paid to dunk basketballs, but I'm not one of those people.