Iain McGilchrist

Attention may sound dull, but it is an essential aspect of consciousness. In fact, it governs what it is that we turn out to be conscious of, and therefore plays a part in the coming into being of whatever exists for us.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.