Hubert Burda

Younger generations in particular, who have spent a great deal of time in information environments since they were small children, would feel like a fish out of water if they were shut out of the global stream of information.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Well, there's no question that the law passed in 1996 was flawed. It deregulated the wholesale market, meaning the price that the utilities had to pay energy companies for power, but not the retail market.