We think of Starbucks not as a coffee company but a media company. Howard Schultz coffeecompanymedium Change image and share on social
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. Howard Schultz beginchoicecoffee share on social
I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. Howard Schultz backbuildcompany share on social
We have a big opportunity in China. We think the number of stores here can rival the number in North America. Howard Schultz americabigchina Change image and share on social
The response to the Starbucks brand has been phenomenal in our international markets. Howard Schultz brandinternationalmarket Change image and share on social
When it comes to Starbucks, I take every threat very personally. Howard Schultz personallystarbucksthreat Change image and share on social
I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. Howard Schultz afraidconsciencecurrency share on social
The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. Howard Schultz bringdemonstratehard Change image and share on social
People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. Howard Schultz admirebaseculture share on social
We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. Howard Schultz businessconfidenceconstituency share on social