Henri Poincare

Yes, it is a rehearsed show, yes, it was analogy of going to see a play at the theatre, where everything has to be in place and whole things, everything being works, all works together to get the best effect you know it's more like an actor learning a part.

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.