Hasso Plattner

New applications will have to deal with big data. We have to analyze it on the fly, so we have to have a system that is transactional and analytical at the same time. We cannot have a multi-stage system. This is too slow for modern applications.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.