Harvey S. Firestone

With the newspapers cheering, Lieutenant Colonel Roosevelt chose a top-notch regiment of more than 1,250 men. They were first called Teddy's Texas Tarantulas and went through three or four other monikers until Roosevelt's Rough Riders stuck.

The '50s in general are written off as a boring decade following the turmoil of the Second World War and its immediate aftermath - the postwar Labour government, the cold war, the arrival of the New Look in fashion, etc. But I remember it as a very exciting time - a pioneering, rule-breaking time, especially for the young.