Harold Ramis

I had a dream cast when Dan first went off and wrote 'Ghostbusters 3' by himself. It was so long ago that my dream cast was Ben Stiller, Chris Farley, and Chris Rock. That would have been cool. Now, a lot of time has passed, and there are a lot of young funny people.

I always point out to my Passover guests that the Hebrews were not living in isolation. They were at the crossroads of several great, elaborate cultures with their own mythology and religion and art and architecture and cultural belief. In fact, so many of the mythologies of the world describe the same events, just from different points of view.

I watched Ali, studied Ali, and I studied Sugar Ray Robinson. I watched them display showmanship. I watched them use pizzazz, personality, and charisma. I took things from them and borrowed things from them because boxing is entertainment.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.