Guilherme Leal

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.

We need a mobilized and active civil society using its purchasing power to demand sustainable products and practices. It is also essential that governments commit to the future, creating fiscal and regulatory conditions for sustainable policies to thrive.

Early in the 1990s, I flew alone in a dandelion-yellow, single-engine, 180-horsepower Piper Cherokee from Westchester County Airport in New York westward to the Rocky Mountains, landing and refuelling a good many times in middle-sized cities and towns along the way.